The critical challenges businesses face today in Pakistan are Consumer Price Sensitivity, lack of differentiation and the talent to deliver results. The common factor in all three is the human factor and with Marketing that is precisely what we want to influence…. Because Marketing touches the Minds, Hearts and the Spirit of Humans.
Over 20 years of work experience in advertising, B2B & B2C business management in leadership positions and almost 12 years in the M2C space. Passionate about building brands that make people feel empowered & energized. I am an active learner and my most valuable asset is the ability to break things down and make the complicated into simple